This social media video tutorial will quickly cover Linkedin New Company Pages. The new updates include improved visual branding, better navigation, and the option to feature a specific company update. If you are an admin to your company’s Linkedin Page you probably noticed a bright yellow prompt that let’s you know how much better your companies profile will look if you add an image.
So follow along with me as I highlight some of these new features and elaborate on how to use the new layout to your advantage!
SEE ALSO: Adding Products or Services to your Linkedin Company Page
Uploading the image, you will be given the opportunity to crop the image to these Linkedin Header Image dimensions of 646×220 pixels.
Protip
Make sure after you upload your image and save changes that you navigate to the upper right hand corner and hit Publish. This step isn’t displayed prominently, and may cause some frustration if you are just clicking Save and your head image disappears.
Video Tutorial
Improved Design Features:
- Better Navigation: Highlight your company’s products, services, and relevant career opportunities on the top of your overview page. This provides users improved navigation so they can find the information they need as easily as possible.
- Engage Followers: Stats updates now show up front and center, so it’s easier for visitors to read, like, comment and share. Just like Facebook’s pinned post, you can also feature and update by selecting Feature this update which will lock the post to the top of the page.
- Going Mobile: One added improvement is that company pages now appear on Linkedin’s mobile and iPhone apps giving you even more opportunities to interact with your target audience.
Question
How important is a company’s online visual representation to you? Would you consider not applying to a company that doesn’t proactively update their Linkedin considering it is the preferred professional social network and now available via mobile apps?
Let me know in the comments below, or please leave me a suggestion you’d like me to cover in an upcoming social media tutorial video.
View more video guides as convenient playlists on my social media tutorials page
One response to “Linkedin New Company Pages Overview”
I think we can agree that it is pretty important that a company has a presentable and identifiable company page. However, how important is it that the company has a Careers-specific page? I wonder how often this tab is clicked/page is viewed, and how it factors into people’s perception of the company or job?
I am trying to determine if a Careers page is something my company should invest in. We are currently going through an employment re-branding and don’t have much content to share right now, and we don’t currently pay LinkedIn to post jobs (and would prefer to not have to!)
A substitution I have found for a Careers page is a “showcase” page – the link to this page shows up on the right side bar of the company page – but I don’t know how easy that is to find, since it comes more natural for navigation to be at the top.
Anyway, what are some thoughts?